Some time ago I discovered this fascinating technology: the virtual set. A backdrop projected live on screens to recreate realistic environments in studio, without relying on the weather or going through green screen post-production. We set ourselves a challenge: simplify the concept, make it affordable, portable, and accessible. After several weeks of testing we replaced the LED wall with a movie theatre projector, and swapped complex 3D environments for a collection of AI-generated background. That’s how the idea took shape.

A lighting approach where the entire room is lit in advance, ensuring all camera angles are properly exposed without needing to move lights during the shoot. It’s fast, efficient, natural-looking, and provides visual consistency.

3D Modeling: A process used to create a virtual layout of a scene before filming. It helps visualize camera setups, lighting, and space, allowing teams and clients to preview the result, plan efficiently, and recreate the setup quickly on set.

C2C (Camera to Cloud): A workflow that instantly uploads footage from the camera to the cloud, allowing editors to start working remotely almost in real time. It speeds up post-production, enables collaboration from anywhere, and reduces delays between shoot and edit.